The “Sicherheit 05” trade fair will see the launch of the new face of Securiton. The curtain will be raised on a trend-setting market presence for Securiton as a modern, competent and future-oriented company. Securiton should be seen as an attractive partner for security technology, where customers receive reliable security solutions in addition to optimum support and are rewarded with a good feeling.
The new identity is no accident. It is the result of close and creative cooperation between management and marketing and advertising professionals. An analysis was made to identify the strengths and weaknesses of the company as well as the opportunities and risks in the market. In addition to the existing Securiton brand image, the identity of its most important competitors was also analysed. The new Securiton image was developed on the basis of all these findings.
The good feeling
The focus of the new image campaign is on the customer and the good feeling they enjoy thanks to optimum consultation and personal support from Securiton. In the rather sober world of security technology, the new concept creates more room for emotions. Our customers should recognise themselves in the new imagery and connect the Securiton name with attributes such as “fresh”, “smart”, “open” and “visionary”. These characteristics should be more closely related to our company in the future. The existing values of the Securiton brand, such as “reliability”, “durability” and “tradition” will continue to play a key role in the new communication identity. The new image campaign fits seamlessly into the corporate design of the Securitas Group.
Innovative technology, clear design
In product brochures, Securiton will also stand out in future with its fresh, stylish and modern imagery. The aim of this new corporate identity is to consistently position Securiton as a brand that sets the pace in the industry with its innovative strength and leading design. The products boast state-of-the-art technology and a rational, functional aesthetic that reflects the lifestyle of modern people.
Photographer Regula Roost has convincingly brought this message to life with an exciting presentation of the products. Text is streamlined to the essentials, conveying information about the products quickly and accurately. The dynamic layout features high-quality images and generously arranged photo sequences. Offering a harmonious combination of all elements, the main objective of the product brochures is to provide decision-makers in the business and private sectors with fast and attractive information.
